Increase Shopify Store Average order Value With Upselling




It’s simple. If a customer is buying more products from you, it shows they trust your brand enough to spend more. If a customer is being extra careful about making a purchase, you know you have to still build a relationship with them – they’re more likely to walk off to another brand the first chance they get.

However, Many successful eCommerce businesses set up upsell and cross-sell products to effectively sell more without hindering the shopping experience for their store visitors. That’s why we created this guide to help you understand upselling and the best practices you can use to sell more with this strategy.

What Is Upselling

Upselling is a strategy where you influence the customer to purchase more expensive items, upgrades, or other add-ons to increase the order value. For instance, if they are looking at a $50 shoe, you can show upsell offers for a $90 shoe that has more features.

                       upsell
Shopify upsell apps like Upsellio help merchants set up upsell offers on their Shopify store to increase AOV. The app lets merchants customize their upsell strategy, choose where and how they want it displayed, and ensure that it reflects their brand.

Why Upselling

Upselling has proven to increase revenue by 10 to 30% on average. Shoppers who are already interested in your products can be shown similar and relevant items that are priced higher than the products that the shopper initially intended to buy. This will help you successfully increase the average order value on your Shopify store, without even running ads or slashing prices.

Different Types of Upsell to Help You Growth Hack Your Sales

With the best upsell app for Shopify store, you can even customize the position of your upsell offer and show them in different parts of your Shopify store.


Setup these 5 different types of upsell offers to get more sales & Traffic

1. Show upsell offers on the cart page

Unlike upselling within the product page, an upsell offer on the cart page is highly visible. When the shopper lands on their cart with an item added to it, you can show them an upsell offer, asking them to upgrade to a higher-priced item.

Since shoppers tend to give more attention to details on their cart when reviewing the cart total and any payment messages, they are sure to read your upsell offer.



                      



2. Display upsell offers on pop-ups on all pages

Many leading eCommerce brands set up an upsell pop-up to let their shoppers know that they can automatically upgrade their cart to a better product for a small price.

An upsell pop-up is a pop-up that is triggered to show to your shopper when they add a product to their cart. These pop-ups convince shoppers to pick the higher-priced item, successfully getting them to checkout with a higher cart total.

                           


3. Create dynamic upsell offers on product pages

Do you want to upsell items but don’t want to show pop-ups or bother shoppers with these suggestions? You can add an upsell widget within your product page to subtly show product suggestions and let shoppers explore other items. 

upsell

Many Shopify stores add upsell widgets named ‘You May Also Like’, showing other items to shoppers and getting them to explore relevant and pricier items.

4. Thank you page upsell

You can still upsell to shoppers after they’ve purchased an item! You can add upsell offers on your thank you page to let shoppers buy other similar items. Since shoppers have shown interest in your brand and products, you can use the thank you page as an opportunity to turn their interest into another purchase!

5. Retargeting ads

retargeting ads yield 70% more conversions than any other type of ad. Set up retargeting ads to suggest products similar to what your shoppers showed interest in but with a higher price tag. Since these ads will be shown to shoppers within channels they frequent, like Facebook, you’re sure to see shoppers flock back to purchase.

Are You Ready to Increase Shopify Store AOV With Upselling?

When selling your products online, you need to be able to continuously engage and keep the shopper on your Shopify store.
With the above tactics, you’re not pushing customers to make purchases. You’re only making using psychology to nudge them to explore more products. Setting up upsell offers on your Shopify store is easy with the right Shopify upsell app. Upsellio is one of the best Shopify apps built to help merchants increase their store’s AOV with upselling. The app lets you customize your upsell offers, test different offers, and successfully sell more. Merchants can monitor which offers are working best and tweak their strategy accordingly.

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